Our Views

Reckitt Benckiser Pharmaceuticals Inc., the makers of Suboxone, has a new page on myspace about prescription drug addiction. Of course, they have a vested interest – Suboxone is used in drug detox centers to help people withdraw from opiates, including OxyContin and other opiate prescription drugs, and heroin.

I think this is the first time I’ve seen drug advertising that I haven’t objected to. Just about every other drug advertised – including many of those used for strictly medical conditions – has something objectionable about it.
 
Case in point: a friend of mine took blood pressure medication for years. She had so many side effects she was semi-functional much of the time. It finally resolved with fresh celery juice. I’m not recommending that anyone stop taking their blood pressure medication, but when was the last time a drug company told you to try celery juice first, or exercise, or any of the other things that get blood pressure down without drugs? 

But Suboxone is different. This drug truly helps handle a condition that is very difficult to handle otherwise, and its availability is often a deciding factor when someone is considering going into a drug detox program to handle their opiate addiction. A word of warning: suboxone treatment needs medical supervision. Don’t do it alone. Contact a drug detox center for help.

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